Paid Search Advertising

Paid Search Advertising

Paid Search Marketing


Paid Search Marketing is a quick solution to driving targeted traffic to your website. If done correctly paid search marketing combined with organic seo services can be an extremely powerful combination.


What Is Paid Search Marketing?

Paid search marketing can be many things, the most recognised being Pay Per Click (PPC). This can also be referred to as search engine advertising, sponsored listings, targeted search engine placement and many others.

Google Adwords, Yahoo! Bing Network are the main networks that people utilize for Paid Search Marketing.

Paid search marketing means that you advertise within the sponsored listings of the search engine or on a partner's site (sometimes known as contextual advertising) either on a pay per click (PPC) basis or cost per thousand impression (CPM). Pay per click means exactly that, the advertiser pays only when an ad is clicked. The CPM or Cost per thousand impression means that an advertiser pays every time their ad is shown or displayed for view.

In most cases paid traffic is usually directed to a landing page, which has a specific conversion goal for the visitor, such as signing up for an online offer or making a purchase.



How Paid Search Advertising Can Benefit You

Paid search advertising offers laser like advertising and if performed correctly can be extremely profitable. Your paid advertisement is delivered when prospects enter specific search terms. This specific delivery serves your ad to the most receptive portion of the market possible.

Find out how we can help maximise your paid search marketing efforts by talking with an associate today.