Maps and Local Search Engines
Map search, or local search, is a growing trend online. The major search engines display local businesses inside their Map products and at the top of their initial, regular search page. Getting your business and website included in the Map results, for local search queries, increases your exposure and is more important than ever.
Improving Rankings in Google Places
Maps optimization has become an important part of local SEO services and where possible we aim to achieve high rankings in both Maps and organic results on the same search page. This boosts the brand power and credibility of our clients in their local areas, not to mention more traffic and sales.
Google uses a different process for choosing who gets listed here and how local businesses are ranked in maps listings. Different from how sites are ranked in organic search results that is. By getting your business and website in Google Maps and Google Places Listings can help your business get more traffic from these local search engines.
Maps Optimization for Broad Search
Google recently made a change to their search results for lots of broad level search terms. If the search might have a local intent they now show a Map at mid page. By broad terms we mean things like Dentist, Pizza, Landscaper, Lawyer, etc... Those broad terms now display a map and use IP targeting, to determine the searchers location, to serve up local results. This is making Google Maps optimization even more important than ever before.
Let Us Help Your Business Rank Higher in Google Places
We can help give your business a boost in the Maps rankings and guide you on how best to solidify your rankings over time.
Call us at 614.933.0400 or click here to schedule a free consultation.