DIY - Reputation Management
These are the top 10 tips and resources for general reputation management.
1. Google Alerts
You will want to set up a Google Alert for your key phrases. Set it to check "as-it-happens". This way you will get a notification every time your key phrases are added somewhere. To limit the number of alerts simply add quotes around the phrase, i.e - "reputation management".
2. Social Media
Set up social media profiles on everything, but these sites specifically:
3. Domain Registration
Go to GoDaddy.com for bulk domain registration. Try to get domains like these:
Put a website behind each domain and place your keyphrase in the website Title. The Title bar is what you see at the top of the web browser and putting key phrases in the Title area helps search engines to easily discern what the website is about. Need help with a website? Let us know.
5. CMS (Content Management System) or A Blog
Incorporating a CMS or blog into your website allows you to publish relevant content regularly with ease. If you can't incorporate a CMS into your website you can go to Wordpress.org for a blog style website. Get a free Wordpress site at keyphrase.wordpress.com. Write a blog post about every two weeks. It's a good idea to set a recurring appt in your calendar to remind you. A few lines will do, try to insure your key phrase is somewhere in the text you write and post. Why not set up fifty blogs? Short Answer: Because you must keep them updated. That's a lot of typing. Long Technical Answer: Contact Us and we'll discuss it with you.
6. Additional Content
By now you should have at least ten new types of content, but more won't hurt. You probably have a few websites at GoDaddy, a blog at Wordpress, a few profiles in social media like Facebook and Linkedin.com. You've made sure the Title of each web page has your key phrase in it - for example: "DIY Reputation Management" would be title of this page. You can take additional steps by creating a press release. We can assist you with that, and even in writing articles for you too.
7. Anchor Text / Linking
When you've finished building your content, place links in the copy of your content to a few of the other sites you created. Search engines will follow these links. You don't need to link from every document to every other document. Just put three or four links in the text of the profiles, blogs, press release, etc. The links should be named with your key phrase. For example, if your key phrase were "DYI Reputation Management" then the link might be structured like this: "to learn about DYI Reputation Management go to Forward Function's website." Search engines will follow this link and say "Here is a link, and its about DYI Reputation Management!".
8. Third Party Links
After you've placed links from one bit of content to a few of the others, you should have your friends do the same. Ask them to build links from their sites to each of yours using the Anchor Text / Linking step above. Their sites should have links to a number of your sites. The more links, the better.
9. Google Local and Bing.
If your reputation issue is with a business you own, go to Google Local and Bing Local and claim your profile. Fill in the information making certain you use your key phrase occassionally, especially if your key phrase is your company name.
10. Update Content and Build More Links
The more often you update the above sites with new, fresh content, and the more often you build links with the right Anchor Text to your various sites, the better. Eventually you will own most if not all of page one of search results.
Remember if you want some professional help with Reputation Management, just contact us.